I'm an innovative editorial, creative, and digital media professional with an indelible reputation for delivering inventive solutions
that improve productivity and engagement. I've got broad experience with a wide variety of creative and editorial services, including
branded content, product and website development, marketing, communications, and strategic planning for entertainment and publishing
companies such as Marvel Entertainment, DC Comics, Warner Bros., Wiley, and other global media brands. Mostly? I just like to make cool stuff.
I'm also a father, gamer, coffee drinker, storyteller, and optimist.
Name: Ron Perazza
Location: New Jersey, United States
Bachelor of Arts • Illustration
My university experience included a rigorous degree program in studio arts with concentrations in illustration, printmaking, and art history. In addition to participating in academic programs, I co-founded a student-run art and humor magazine and exhibited personal works at the Glassboro Center for the Arts (Glassboro, NJ) and City Gardens (Trenton, NJ).
Collaboration & Productivity • 2017 - Present
Business lead for large scale intranet implementation, Office 365 engagement strategy, and technical training process. Establish content goals
and oversee daily operations for global enterprise initiatives across the company intranet and other internal channels
in order to drive employee engagement, collaboration, productivity, retention, and positive user behavior.
Co-lead of global internal communications, developing and overseeing communications initiatives, jointly overseeing the global communications team, and developing strategy on new communications channels and methods.
Editorial & Creative Consultant • 2014 - Present
Provide editorial and creative direction, project management, intellectual property development, and related creative services. Clients include Marvel Entertainment, Razorfish LLC, Reading With Pictures, The United Nations, Deloitte, and VivaTech/Publicis Groupe.
Senior Vice President of Digital • 2015 - 2016
Responsible for strategic planning, development, and day-to-day management of website, apps, and multimedia destinations. Lead digital publishing operations for archival, new, and original digital content. Established strategic, international business relationships increasing product availability.
Director of Digital Innovation • 2013 - 2014
Oversaw product development, editorial strategy, design, and launch of native iOS and Android digital comics reader capable of supporting audio, video, and trademarked "smart panel" reading. Pioneered "Adaptive Audio" - integrating audio gaming middleware into visual storytelling creating an enhanced reading experience with increased engagement. Developed creative content guidelines, strategy, schedule, and workflow for key digital media projects creating operational efficiency resulting in increased output and reduced expense.
Vice President of Creative Services • 2007 - 2013
Oversaw creative services team of writers, editors, artists, and developers to manage creation of all advertising, marketing materials, and partner-sponsored content for marketing and sales business. Led website, social media, app development, and online marketing for multiple, globally recognized media franchises. Launched original content-driven digital editorial imprint implementing open-source solutions with community and social media platforms. Developed international portfolio review process for discovering and developing new writers and artists worldwide. Managed company brand and representation in print, digital, social, and at key trade shows and events.
Director of Creative Services • 2003 - 2007
Managed day-to-day website and online community, scheduling, and operations. Built first online product database and expanded publishing websites into a comprehensive online content marketing presence. Developed digital talent operations to reduce workflow and editorial costs. Instituted ongoing internship program.
Manager of Creative Services • 1999 - 2003
Oversaw the growth of the custom publishing program and supervised all creative materials for custom projects and licensed promotions. Provided support for brand assurance, video games. Editor, art director, and project manager for special projects.
Product Manager • 1998 - 1999
Product lead for Marvel’s line of collectible cards and game comics. Managed editorial, creative, game design, budget, and national fan club/tournament circuit.
Manager of Creative Services • 1994 - 1998
Editorial and creative lead for collectible trading and game cards for licensed franchises including Marvel, DC Comics, and Star Trek.
Editorial Advisory Board • 2013 - Present
The Comics Grid is an open access, peer reviewed academic journal dedicated to comics scholarship. The journal’s purpose is to make original, media-specific contributions to the field of comics scholarship and to advance the appreciation of comic art.
Communications Chair • 2016 - 2018
The Glen Ridge Civic Conference Committee is comprised of a broad cross section of Glen Ridge residents whose function is to seek out and endorse those who in its collective judgment are the most qualified candidates for elected Borough office, Town Council, Mayor and School Board.
Cub Scout Den Leader • 2016 - Present
The Boy Scouts of America is one of the nation's largest and most prominent values-based youth development organizations. The BSA provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness.
Awarded by Wiley • 2019
Wiley periodically offers performance-based awards to recognize contributions to the company's shared success. I earned special recognition for professionalism and excellence in collaboration and innovation during the implementation of Wiley's intranet.
Awarded by Microsoft • 2018
Microsoft's customer advocacy program highlights companies that significantly advance their organizations using Microsoft products and services. Wiley's Office 365 rollout was recognized as a case study through this program.
Awarded by the American Library Association • 2010
Each year the American Library Association selects the best books and media for teens from 12 to 18 years of age. While I was the Editorial Director of DC Comics' digital imprint, BAYOU by Jeremy Love was selected for this award.
Awarded East Coast Black Age of Comics • 2009
The Glyph Awards recognize the best comics made by, for, and about people of color. While I was Editorial Director of DC Comics' digital imprint, BAYOU by Jeremy Love won a then record-breaking five awards included; Best Comic Strip or Webcomic, Best Female Character, Best Artist, Best Writer and Story of the Year.
Harvey Awards Executive Committee • 2009
The Harvey Awards are one of the comic industry's oldest and most prestigious awards. Recognizing outstanding achievement multiple categories. While I was the Editorial Director of DC Comics' digital imprint, a number of comic books under my supervision were nominated or won this award. The nominations include three comics for Best New Series (HIGH MOON by David Gallaher & Steve Ellis, SUPERTRON by Sheldon Vella, and NIGHT OWLS by Bobby & Peter Timony), and three comics for Best Online Comic Work (THE BLACK CHERRY BOMBSHELLS by Johnny Zito and Tony Trovarello, HIGH MOON by David Gallaher & Steve Ellis and NIGHT OWLS by Bobby & Peter Timony). HIGH MOON won the Harvey Award for Best Online Comic Work.
Media Industry Newsletter • 2005
The 2005 MIN Award for Custom Publishing went to a custom editorial project that I oversaw at DC Comics, sponsored by Coca-Cola and PowerADE, starring LeBron James. The KING JAMES program included print comics, posters, a custom website, video and more.
Warner Bros. • 2003
The Carrot Award recognizes individual Warner Bros. employees for outstanding performance.
Cardboard Connection • 1997
The Cardboard Connection is a leading resource for sports card, entertainment trading cards, and memorabilia collectors. 1997 FLEER ULTRA SPIDER-MAN, for which I was creative manager, was selected as one of The Top Five Spider-Man card sets spanning a nearly twenty year period. This set introduced the first, original art "chase" cards.
Product: Developed serialized intellectual property
that fosters young girls' interest in science, technology and problem-solving.
Year: 2017-2019 Partner: Ella Adventures, Deloitte
Product: Launched branded content apps increasing digital unit sales
product availability, and user response-rate.
Year: 2015-2016 Partner: Archie Comics, Madefire
Product: Pioneered Adaptive Audio, integrating audio gaming middleware into visual storytelling.
Favorably reviewed by Rolling Stone, CNET, Hollywood Reporter, and industry press.
Year: 2014 Partner: Marvel Comics, Chaotic Moon, Firelight
Product: Developed a sustainable process for Infinite Comics, a hybrid static/animated comic format.
Established content guidelines, operational strategy, technical specificaions, and creative workflow.
Date: 2013-2014 Partner: Marvel Comics, ComiXology
Product: Launched DC Comics' first digital imprint, growing from inception to 2nd highest trafficked website. Won Harvey Award, Glyph Award,
and recognition by the American Library Association.
Date: 2007-2010 Partner: DC Comics, IBM
Product: Created a branded promotion and custom publication in support of a Wonder Woman inspired fashion collection by Diane Von Furstenberg.
Date: 2008 Partner: DC Comics, Diane Von Furstenberg, Vital Voices
Product: Produced animated content wraps, sponsored by Toyota, that combined comic book storytelling with motion graphics and aired during
the Smallville television show.
Date: 2007 Partner: Toyota, Warner Bros, Motherland
Product: Oversaw a branded marketing content feature created to support the launch of the Pontiac Solstice with print, digital, social, and event components.
Date: 2006-2007 Partner: DC Comics, Pontiac, Starcom
Product: Created a special edition comic and website, sponsored by the Charles & Helen Schwab Foundation and produced for Sparktop, that helped kids
understand and cope with learning and attention problems.
Date: 2006 Partner: DC Comics, Charles Schwab, Sparktop
Product: Managed a branded promotion with Coca-Cola, NASCAR, and distribution partners in support of the LeBron James' custom PowerAde drink. The campaign included
print and digital comics, animation, point-of-purchase displays, packaging, posters, and event graphics. Won the MIN Award for Custom Publishing.
Date: 2004-2006 Partner: DC Comics, LeBron James, Coca-Cola, NASCAR
Product: Developed a unique, interactive menu in the form of a digital comic, complete with "easter eggs" that unlock special features.
Date: 2006 Partner: DC Comics, Warner Home Video
Product: Created an online, interactive comic that incorporated motion and sound as a part of a large, brand partnership between Pepsi and Warner Bros.for the
Superman Returns theatrical release.
Date: 2006 Partner: DC Comics, Warner Bros, Pepsi, Tribal DDB
Product: Developed a content marketing program featuring an original, digital comic produced for AOL in support the Batman: Rise of Sin Tzu
video game by UbiSoft and Warner Bros. Interactive.
Date: 2003 Partner: DC Comics, AOL, Warner Bros, Ubisoft
Product: Produced a branded promotion for kids in coordination with the Got Milk? national advertising campaign
to promote healthy eating and an active lifestyle.
Date: 2000 Partner: DC Comics, National Fluid Milk Processor Board
Product: Oversaw development, managment, and branded partnerships of ten releases of comic industry-wide collectible card game.
Developed a fan club, tournament circuit, and nationwide player database.
Date: 1995-1997 Partner: Marvel Comics, DC Comics, Image Comics, Wizard Magazine, ToyBiz, General Mills, Hillshire Farms
Ron is one of my favorite bosses. He's always been supportive of his department personnel and was open to new ideas and suggestions. I also found him to be a very fair and compassionate boss -- a good friend and he was such a fun mentor.Maria Cabardo, Director & Producer
As a leader, Ron is a community builder. When a problem or challenge occurs, he analyzes all variables and looks for solutions, enlisting the best talent to make those solutions a reality. He is fair, approachable, and willing to listen to the concerns from the community he has built. He has a eye towards the future and isn't afraid to experiment with new ideas. He is absolutely someone you want to have leading you forward.David Gallaher, Writer
Ron was always the go-to-guy that focused on delivering his projects on time. Ron has the integrity, willingness, discipline and creativity to own a responsibility and complete it. I highly recommend Ron to anyone that wants to get the job done right.Lisa Mills, Project Manager
Ron is a consummate professional. He keeps not just his finger but his whole hand on the digital pulse of the publishing industry. Ron is not adverse to risk, or leaps of faith, he is known to be right, a lot. Ron works well with others, he is creative and smart and can problem solve with the best of them.Jesus Reyes, Digital Producer
Ron is a perfect creative manager: smart, fair, and forward-thinking about the big picture and the details that go into it, and able to to balance the creative and business side of projects equally. I would work regularly with him again without hesitation.Kevin Colden, Graphic Designer
Ron is one of those people that you discover while working with them, that you find yourself wanting to work with again and again. He's resourceful and a great manager of time; able to juggle many projects and meet the deadlines and goals of each. He is highly creative - and always mindful of the user experience. Ron is exceptionally well-versed in all manner of digital media, and when necessary likes to get under the hood to understand how things work. I see this as a mark of an excellent manager and director; to make it his mission to know the in's and outs of how all the pieces fit together.Dan Gover, Artist
Have a question? Interested in working together? How can I help?
Get in touch and let’s get the ball rolling!