"All Morons Hate It When You Call Them Morons"
Business
Marvel Comics
Responsible for development of Marvel's OverPower collectible card game and BattleBooks line of game/comics. Apparently I'm a big fan of CamelCase titles.
DC Comics
Oversaw web presence for DC Comics, Vertigo, Mad Magazine and other websites. Directed the development, editorial management and community for Zuda Comics.
ComiXology
Making the world safe for comic artists to get into digital self-publishing - one comic at a time.
Ron is an exemplary manager, possessing an admirable combination of experience, judgement, intelligence and conviction.
— Kwanza Johnson
As a leader, Ron is a community builder. He looks for solutions and enlists the best people and the best talent to make those solutions a reality. He is fair, approachable, and willing to listen to the concerns from the community he has built. He has a eye towards the future and isn't afraid to innovate. He is absolutely someone you want to have leading you forward.
— David Gallaher
Who?
My love of comics began at about the age of six, when my Dad plunked down a crumpled shopping bag full of old, hand-me-down Marvel comics. I was hooked. Growing up in the Pine Barrens I spent most of my time running around in the woods, riding dirt bikes and trekking three miles through trails to a local convenience store just to buy more comics.
Now I live on a quaint, tree-lined street in the suburban shadow of New York City with my lovely wife and amazing kids. I'm a veteran of Marvel and DC Comics, currently working with comiXology, with over a decade of experience overseeing the development of award-winning, impactful projects both online and in print.
I'm also a vocal, progressive, liberal with a fondness for beer, bourbon, US History, dairy products, watches, candy, photography and seeing things explode.
More?
If you're interested, you can read my full resume; however, if you just want a peek into the weird world of sponsored comic book marketing programs then read on...
TOYOTA
While at DC Comics I oversaw the development of an ambitious series of content wraps that aired going to and from commercial during SMALLVILLE. The content wraps were set within the current continuity of the show and combined comic art and storytelling with motion graphics to promote the new TOYOTA YARIS. The Smallville Wiki has a more thorough write-up on the project including links to the animations.
WARNER BROS.
When Christopher Nolan's epic reboot of the BATMAN franchise made its way to DVD, Warner Bros. wanted to do something special. I was tasked with creating a unique BATMAN BEGINS DVD menu that was also part comic called INNER DEMONS. According to ABOUT its one of the Top Ten DVD Easter Eggs!
LeBRON JAMES
One of the most enterprising projects I had the pleasure of developing was certainly KING JAMES. Produced in conjuntion with POWERADE and COCA-COLA, KING JAMES was an entire editorial program starring LeBron James himself as a super-hero and included a cutom website, animated webisodes, print comics, posters and more. Although it may seem kind of bizarre, this program won the MIN Award for Custom Publishing.
UBISOFT & AOL
UBISOFT'S 'button-masher' based on THE NEW BATMAN ADVENTURES animated series introduced the world to an all-new threat for Batman - the meglomaniacal Sin Tzu. In support the game, I oversaw a cooperative partnership with AOL that resulted in a webcomic called BATMAN: SHADOW OF SIN-TZU that not only introduced the audience to Sin Tzu but also supported both the game and the new AOL KIDS initative.
PONTIAC
When PONTIAC debuted their new coupe, the SOLSTICE, they parentered with DC Comics to create a larger-than-life editorial program around the roadster. To that end, I was responsibile for creating a line of promotional comics set within the DC Universe featuring a new hero and his tricked-out SOLSTICE. Combine a 'race-against-the-clock' format with a gritty, ubran setting and a streed-rod 'batmobile' and you get RUSH CITY.
PEPSI
PEPSI partnered with Warner Bros. for SUPERMAN RETURNS and the combined promotional push for the movie was huge! My team developed part of a destination site and included an interactive, online comic complete with ambient sound and animation. The comic included clues that were part of a larger Capture Lex Luthor sweepstakes worth a cool million.
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